How to be Unforgettable:
1) Establish relationship
first. Listen, be curious, be genuinely caring. Focus on the
other person instead of yourself. Who is this person? This is how you establish
relationship.
2) Identify the needs of this
other person.
How can you serve this person? Your partner will wake up for station WIFM
(What's In it For Me).
3) Be authentic. Don't
pretend to be interested. Don't pretend to care. You won't fool a soul. And no
one wants to be around a fake. Meanwhile, the more you are authentically
interested and authentically care about the people you meet, the more you'll
find yourself meeting wonderful people!
4) Don't be your job. When
someone says "tell me about yourself" what do you say? Cause
EVERYBODY will answer the "tell me about yourself" with what they are
working on, will be working on, or were working on. Snore. Be able to share at
least three concise and memorable things about yourself that have nothing
to do with your business. These things may be humorous or dramatic, but they
reveal something about who you are as a person. If you have a zinger like
"I smoked pot with Jimi Hendrix," or "I taught blackjack to a
bunch of orphans in Cambodia," do you think your questioner will forget
that--or you--any time soon?
See how authentic you can be.
5) Finally, have a point to
what you share.
Pick your story with your audience in mind, and tell your questioner what your
share says about you.
For instance, during my
teleseminars I sometimes share that I was hit by a car, thrown into a coma, had
a severe head injury when I awoke, and spent my last semester of high school
homeless and sleeping on a friend's floor. And I graduated with honors and went
to a top college. What this says about me is I know how to do whatever it
takes to achieve a goal, even when life is really hard. It's also why I focus
on making people's lives more effortless and pain free. I think struggle is
overrated, and we don't need to seek it out.
A quick recap to help make
things "just happen" for you:
Build relationship by
authentically focusing on the other person and his needs.
Be a real person, not your
job.
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